Top 14 Social Media Marketing Solutions for Small Businesses

To master social media marketing, it is necessary for marketers to find the right solutions If you’re a small business owner , these social media marketing tips can help make the process more streamlined while building customer engagement and improving sales

Start with A Social Media Marketing Plan Like everything you do in the world of business, when it comes to social media, it is important to plan before executing Creating a solid strategy while keeping your goals in mind will help you avoid any social media mistakes Conduct A Social Media Audit It’s a good idea to run a review of your current social media presence, before executing any new plans These audits are helpful in keeping your marketing process streamlined There are several social media audit templates available online to help you get started

Customize Plans for Each Social Media Platform Some businesses make the mistake of blindly jumping into every possible social media platform without a plan in place When you’re starting out, stick with three or four social networking sites If you try to tackle more, you’ll end up doing a mediocre job with no significant results Post Consistently Posting according to the speed of each platform is necessary Twitter and Facebook more much faster than Instagram or Snapchat

So, you’ll need to publish more often or less often depending on the platform Come up with a posting schedule and stay consistent with it Personalize Your Content You should be using your social media efforts to forge relationships with your customers You could also put well-performing employees in the spotlight to give the brand a human face Get to know your target audience and put out content that will appeal to them

Be Sel ective About What You Choose to Share Remember that when it comes to sharing posts on social media, quality beats quantity Ensure that you post valuable content consistently Your posts should be entertaining, helpful and relevant to your audience Be cautious about posting anything that isn’t high quality as this could put your followers off Improve Your Posts by Analyzing Past Content After you publish a post, examine its effectiveness

There are several tools available that can provide you with useful data and help curate your content They can even give you information on top performing content based on the keywords you enter Use these to improve the quality of your posts Use Images to Maximize Impact Adding visual appeal to your posts and tweets is a great way to get your content noticed In this crowded social media landscape where 6,000 tweets are put out every second, it is more important than ever to do what you can to stand out

Never Put Out Spam This may be completely unintentional on your part, but it happens quite often It could result in your audience losing interest in your content and maybe even unfollowing you Always try to keep your content exciting and fresh and avoid posting repetitive messages that people will grow tired of Use Links to Optimize Posts When putting together a post for any social media platform, consider how you can use this to drive traffic back to your products, services or website Adding links to your posts can act as a gateway to more important content

Experiment with Content Formats Rather than sticking with one type of content, try out different formats You can adapt your written content to suit various platforms and improve visibility and reach For instance, you can convert your listicles into YouTube videos to amass subscribers and views Use Hashtags Well Hashtags are a great way to help people find your content However, it is important not to add an endless series of hashtags to every post

Do some research on popular hashtags and use these wisely You could even create your own hashtag and share it on your social media networks Use Social Ads to Target Website Visitors Attracting visitors to your website is not the easiest endeavor When they do visit your site, it is important to hold their interest You can maximize the potential using social ads

Some of these come with the option to follow your visitors to other sites like Facebook and Twitter and urge them to take further action Track Your Competitors Following what your competitors are doing can provide you with useful information and insights So, if your competitors are using certain marketing techniques or channels, you can take inspiration from these and up your own social media game Final Thoughts Many social media platforms offer their own marketing tools such as Google+ Local, Pinterest promoted pins and targeted ads on Twitter, Instagram, and Facebook However, it is essential for marketers to take on a more relationship-building, strategic approach rather than continually pushing advertisements

The social media marketing solutions mentioned above are sure to help you build your brand

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