Hey, everybody I'm Kelvin with IngramSpark
Today, we're going to be discussing a course we've put together that covers social media marketing strategy for self-publishers All right So within this free social media marketing course, you're going to learn how to market your book on social media, which social platforms work best for you as an author, and how to best develop a social media marketing strategy that promotes your book, as well as your author platform Now then, allow me to break down some of the chapters you can expect to come across within this free social media marketing course Chapter 1 Social media marketing overview
In this chapter, we'll break down why social media is important for almost every industry as an awareness tool and why it's also a great place to build interest for books, as well Chapter 2 General social media marketing tips As with anything, there is always tried and true best practices from those who have gone before you In this chapter, we'll discuss the best over-arching strategies for achieving a successful social media presence as an author Chapter 3 What to post on social media
Social media writer's block is a real thing You have no problem hammering away at an 80,000-word novel, but when it comes to remembering one Tweet a day, that can be a different challenge In this chapter, we'll give you quality guidelines that will help you get through that writer's block and post more consistently Chapter 4 What social media platform should I use? Now, naturally, every author has a different comfort level with social media In this section of the course, we'll be covering the best social networks for authors, as well as how they can use them
Chapter 5 Facebook for authors With more than one billion daily active users, Facebook offers the potential to reach a substantial readership In this chapter, we'll show you how to find communities of other authors, as well as how to cultivate your organic reach, because hey, it's free Chapter 6 Twitter for authors Although Twitter might be considered the cocktail party of social media, it can be a more serious medium than its flighty name might suggest
In this chapter, we'll show you how to use this social network to share quick and engaging thoughts that appeal to your audience Chapter 7 Instagram for authors Instagram is becoming much more than a place to just post a photo and a short caption Some users are starting to post long-form video content as well as long-form captions to better engage with their audience In this chapter, we'll discuss how to take full advantage of an image-driven social network like Instagram
Chapter 8 Goodreads for authors Goodreads is the largest and most popular online booklover community It's also a very popular place to go when people are looking for book recommendations In this chapter, we'll show you that it actually requires a very low time commitment in order to maintain an active presence on this critical social media platform for authors Chapter 9 Blogging for authors
Another way to build your following and sell more books through social media is by blogging In this chapter, we'll show you how to leverage free blog services in order to promote your book and your brand Chapter 10 Amazon Author Central An incredible percentage of books are sold each year in the United States by Amazon This online retailer accounts for 74% of all ebook purchases in the country
In this chapter, we'll discuss how to take advantage of Amazon's book marketing tools to leverage your book sales Chapter 11 Other social media for authors The social media networks we cover in earlier chapters are certainly some of the most impactful, however, it doesn't mean that you shouldn't look to take advantage of other under-utilized social networks as well In this chapter, we'll break down other social media platforms that you can explore as an author And last, but certainly not least, Chapter 12
Creating video for social media This chapter is all about why you as an author need to think about creating video for social media platforms Regardless of how introverted you are, video is here to stay, and the sooner you embrace it, the better There you have it There's a brief overview of what you can expect to find in this social media marketing course for authors
We hope you'll take full advantage of it because IngramSpark believes in your publisher education, and that's what makes it so much more than just a printer and book distribution partner for authors and publishers Without any further adieu, go ahead and get started with this free social media marketing course for authors Until next time, we'll talk soon Bye
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