Email Marketing Tips: Dedicated vs Shared IP

Hi my name is Kyle Beldoch, I'm a Customer Success Manager and Deliverability Specialist here at Mailjet One thing to consider when determining your email strategy is whether you're going to use a Dedicated IP or a Shared IP pool

What that means is a Dedicated IP address is where you're the only one sending from that IP and you own that sender reputation If you're on our Shared IP pools, you're sharing your reputation with a ton of other Mailjet clients so if it's something that you can't manage on your own, you'll be built up by our greater Mailjet sending pool When you're considering a Dedicated or a Shared IP sender reputation, you're going to want to take your whole email program into consideration A) Am I sending enough volume for ISPs to see my Dedicated IP everyday? If I'm only sending 10, 20, 100, 1000 messages a day, I probably can't maintain a Dedicated IP reputation I really have to think about my cadence

If I'm only sending once/month or I can't really plan an email strategy, I send them more ad-hoc, I probably want to be on a shared pool because I can't maintain a Dedicated IP reputation The benefit of working with Mailjet is we give you the flexibility to either send from a Dedicated IP or our strong Shared IP pools We'll work with you one-on-one to make sure we're setting you up for success in the email world

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