How to write successful email subject lines

Yeah, that is how I feel about my inbox sometimes Yeah, that is how I feel about my inbox sometimes

Overflowing with emails with uninteresting subject lines that just don't engage me at all, I dont even care to delete them As a marketer though, that's my worst nightmare We're looking for clicks that lead to conversions, but to get there the emails need to be opened in the first place We got one shot at convincing our subscribers to do so and that's with the subject line A successful subject line needs a certain tone of voice and there are several tones to pick from

In this example, I'll use 4 of the most common ones as examples In this example, I'll use 4 of the most common ones as examples and I'll have Josie number 2 read the examples to you and I'll have Josie number 2 read the examples to you First up, we have specific Basically tells you exactly what's in the email Basically tells you exactly what's in the email

"How to design an email" Secodnly, we have valuable and/or problemsolving where you say what the subscribers will benefit from this email or you post a statement on how to solve a common problem "Never waste any more time on manual work" Next up, we have urgent FOMO, fear of missing out, it's a real thing and I promise, your subscribers got it too And this tone speaks to that FOMO with a certain type of deadline And this tone speaks to that FOMO with a certain type of deadline

"Last chance," "tonight only" Lastly, we have curious A question or a statement A question or a statement that works as a cliffhanger, because us humans, we have a desire for closure because us humans, we have a desire for closure We need to know what happened next We need to know what happened next So, a subject line here could look something like: So, a subject line here could look something like: "You can never guess what happened when I opened this email" Yeah, I wanna know what happened when you opened that email

All of these tones don't fit into one subject line of course, All of these tones don't fit into one subject line of course, pick one that suits your email content pick one that suits your email content or you could actually mix two of them! Like curious often goes very well together with problemsolving or urgent Like curious often goes very well together with problemsolving or urgent To be personal in marketing is always a good idea, just try to not let it backfire I got an email from a travelling site that kind of kept it personal but still didn't that kind of kept it personal but still didn't

The line read: "Josefine, prices have dropped in Rome" and unfortunately, there are two reasons as to why this one didn't really do it for me there are two reasons as to why this one didn't really do it for me First off, I got this email after I had already booked my trip to Rome They tracked that I was on their site, they know my interest and they use it They just didn't track that I had clicked a button and actually booked it

So the email was kind of irrelevant to me and I didn't open it Secondly, the use my first name which is neither right or wrong here, which is neither right or wrong here It does strike a personal note of course but what the problem was in this case was that, due to limited space, the subject line was cut off So the actual value was replaced with my rather long first name Don't use a name if it's going to take focus from your offer

You can still be personal by using information on interests or demographics Try to not have more than 45 characters in your subject line to avoid it from being cut off on mobile devices There's is a little trick on how we can get more space and that's with a pre-header A pre-header is a textbox at the very top of your email that can play nicely along with the subject line because it's shown as a preview in the inbox Don't forget to join the eMarketeer party with more marketing tips by clicking subscribe

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