Email marketing : Augmenter vos taux d’ouverture

Hi, my name is Dave, I'm Customer Success Manager at Mailjet in the USA You probably know what an opening rate is

This is the frequency with which your users open your emails when they receive them The openness rate is very important because it is one of the key factors and one of the key indicators that will help you reach the inbox and not land in the spam folder What is a good opening rate? The answer is that it really depends It depends on the type of email you send, Is it an email marketing (mass email) or a transactional email? Is it an email triggered by the action of a user? Marketing emails tend to generate less commitment, Transactional emails, the emails people expect, have higher engagement rates and open rates Then it really depends on your industry and the type of content you offer to your users

So you need to find out what is the average opening rate of your sector And try to reach that goal and surpass it if possible The most important thing you can do is to try to send the most relevant and personalized emails possible But also to send messages that they wish to receive and content that is relevant to the interests of your readers and in relation to what he expects from you Mailjet can help you increase your open rate by analyzing in detail the data and information you already collect from your users It can be their preferences, their interests or how often they want to receive your emails

It's important to listen to your users and work with a Customer Success manager or with a Mailjet Support Agent to help you understand when to send your emails, how often and understand why some of your users are no longer interested in receiving your emails

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