– In this video, I interview Mari Smith, The Queen of Facebook and she shares her three biggest tips for crushing it on Facebook this year, her favorite Facebook video tool, and the biggest mistakes you could be making on Facebook and how to fix them Coming up
(hip hop music) This video is brought to you by LearnVideolive a free one hour online training on how to grow a highly influential and profitable YouTube channel this year To get free access, just go to LearnVideolive Hey what's up guys Sean here with Video Influencers help you build your influence, income, and impact with online video
And I'm so excited to have Mari Smith the Facebook and social media, really one of the premiere experts, really globally in this space How's it going Mari? – It's going awesome, thanks for having me It's good to see you – Great to see you as well, thanks for being on the show And we're here at Social Media Marketing World in San Diego
It's been a great conference, you've been speaking and sharing your tips on Facebook Now, for the one person in our audience who doesn't know you yet, just talk a little bit about your background and how you've been on this journey to learning about social media and sharing your answers and really building your influence into the person you are today – Oh sure, yeah I'd be happy to So they call me The Queen of Facebook, I didn't give myself that name but I'm quite happy to have that moniker
And I call myself the premiere Facebook Marketing Expert I got on Facebook in May of 2007 and I just fell in love with the platform I just thought it was brilliant, I thought it was an amazing opportunity to be able to connect and build relationships in a business way Really, of people that you might not normally have been able to reach And so I, before that, actually I was an internet marketer, I did information products, email marketing, copywriting, and webinars, daily seminars and then it was just a natural evolution of my career when Facebook just kinda fell on my lap in 2007 like I say
And within about three short weeks, I just was so passionate, became an evangelist for the company Everybody I met I'm like, "Are you on Facebook? Let me show you how to get on" – That is awesome And now today, we're here in a brand new year, and of course the landscape of this space is always changing So I'm curious, what are your tips for 2018 when it comes to Facebook? There's new rules, there's new strategies, let's talk about it
– Okay, three key points That I actually was just speaking here at this event about that Number one, certainly video I love what you're doing here Sean, this is beautiful, this is, obviously you're a pro, your walk and your talk here You must do more video
Now then, that's gonna look like for some people recorded, for some people live, for some people, they're not comfortable on camera So they wanna use a tool that has stock video, stock footage Or photos to put together slideshows, or you know, just some way to be able to have the footage, on the platform, Facebook and Instagram that's the movement that catches the eye So doing that, so focusing on video, also looking to see, have a show So, episodic content
That means that you're going live or you schedule and you drop, you publish your content same day, same time, each week And that's basically what Facebook's looking for is episodic content So that you are more likely to have a show featured on Watch, on the Watch platform Facebook is absolutely determined to become a leading, digital streaming, television destination So they're actually a platform competing with YouTube yes, but also really Amazon, and Hulu and Netflix
– Wow – They're paying for much more original content They're getting exclusive streaming rights, and we're gonna see more and more in the way of sports for sure So video of course, I've talked to that, and I know you talk about video a lot Second thing is Messenger
And this is really the year of Messenger automation but I gotta tell you Sean, I have a slide in my deck that says, "Marketers may ruin Messenger" And what do I mean by that? Basically that if we as marketers if we get too caught up in going for the sale and going for the conversion and going for numbers and clicks and forgetting there's a human being looking at that Messenger inbox and you've gotta develop that more intimate, personal relationship You've got to respect their inbox I should do that as a hashtag So having the automation but for sure blending it with the human
And then the third element is Groups And Groups have been around for a while but Facebook's putting a huge emphasis on Groups and communities and they have this whole fellowship program, there's tens of millions of dollars to help offline communities and online, you know to build their online and visa versa, to really bring that together So you have a wonderful offline community here, that you know you can continue that relationship online through the power of Facebook Groups – Now that's powerful, so I love that So if people want to be building their influence on Facebook, definitely paying attention to video and live video, – Yes
– Messenger and conversation Not just pushing, – Yes – Not trying to sell, but engaging with people – Yes – And then Facebook Groups and starting your Facebook Groups, those are some power tips and focuses for this year
Now you also mentioned like a video tool, and I was at another event you recently spoke at You have a favorite video tool that's pretty easy to use, that can really get results What's that tool? – I do It's Wave, wavevideo and they have, actually they just recently added MoarVideo
They partnered up with another library so they have hundreds of millions of assets and I love being able to just think of a concept, of have an article or have a point I wanna make, and I can find every possible permutation of that point to illustrate in the video, with a professional click And then I can output it in a variety of different formats I can do portrait, I could do a story format – [Sean] Wow – Story ads by the way are gonna become huge, right now with basically, marketers are kind of like not realizing yet, the power of stories and especially on Instagram
And so being able to create in the wavevideo you've got the story format right there, and you can go ahead and create your ad, and pop it right in through the ads manager, onto Instagram Stories – That is so powerful Now, one of, a lot of our audience is actually focusing a lot on YouTube and they're wanting to diversify their audience, especially 'cause things are always changing everywhere – Yes
– But you know, one of the things we talk about too is people make mistakes, if they just think about trying to use Facebook to go to their YouTube channel for example, – Yes – if you just link to a YouTube video, Facebook just destroys your reach right? – Yeah, totally, totally – And so if you link out from Facebook, that's not really the strategy You wanna keep people native in Facebook with the content you're uploading, – Yep – So that would be a mistake to try to link away
Is there any others you see, maybe marketers and content creators make, that you think are some fixes? The biggest mistakes they make when it comes to Facebook – In addition to the one you just said about YouTube, I've had several people come up to me, at these different conferences and they're not as happy with how things are going on YouTube, or they're just deciding to add Facebook to their YouTube marketing And they talk about, they'll say things like, "How do I get my YouTube audience over to Facebook?" No, don't think about that Meet people where they're at, continue building your YouTube audience, they love that platform You can let them know, by the way I'm also on Facebook
I'm also, it's both and, you wanna be building both platforms and not thinking you're gonna migrate your YouTubers over to Facebook, or even the other way around Some other mistakes I would say, I mean from an advertising standpoint, is not using Pixel, using the boost button too much It's amazing to me how many marketers– – Using it too much – Too much, 'Cause I'll tell you why Facebook sees that there's ad algorithms right? There's the newfeed algorithms, and there's the ad algorithms and the ad algorithms know that you are a newbie, novice advertiser if all you ever do is hit that boost button
It's seen as a lightweight interface So if you can go ahead and use the ads manager for about 90% of your budget, and the other 10%, only 10% on the boost button – That's a power tip right there – Yeah – That's awesome
Well Mari, are you ready for the lightning round? – Okay go for it – Okay here we go, the lightning round Show us what lightning looks like, let's get that energy Choo, choo, choo, you go for it – Oh, choo, choo, choo
(laughing) – Alright lightning round, lightning round, three, two, one, coffee or tea? – Tea – Cat or dog? – Cat – You have cat? – I did, I'm gonna get another one – Okay awesome – She's in heaven
She's in kitty heaven – NYC or LA? If you had to pick one, just to visit – (laughs) Neither – Okay – Okay maybe NYC
– If you could only grab, this is interesting, one thing during a zombie apocalypse, one item, you know to protect yourself, or it can be anything at all, what would you go for? – One item, have to be my phone – Your phone, (laughing) that's right, you could call, plus you still need to be on Facebook – Yeah – Let people know what's happening with the zombies – Assuming I could have internet right? (laughing) – Right
Last song that you had on repeat? – It's called Sound of His Insanity and it's a piano song, it's a piano tune, I don't remember the artist – No miss morning ritual that you do everyday? – Exercise, I workout – Everyday? – No – Oh (laughing) Book every influencer watching should read? – I love Story Brand by Donald Miller
– Such a great book, we've just been diving into that one It is amazing For you, I'm not sure if you watch Netflix, or any kind of streaming service, but what's one of your bingable favorite shows? – (laughs) I am watching right now is Schitt's Creek It's a Canadian one and it's S-c-h-i-t-t and it's name of a little town – [Sean] Yeah
– I forget their names right now, but it's a father and son that wrote it and a father and son that are starring in it It is so funny, so funny Binge watch – I love that Now we've all heard the phrase, if I knew then what I know now, I probably would've done things differently
What advice would you like to go back and give to your 20 year old self? – I would say, to never be afraid, to just you know, that there's a greater power, God, universe, great spirit, has your back and things always happen for a reason You never realize that in the moment but they always really truly do And things work out in a beautiful way, they always do – I love it And finally, what is like a quote or maybe a phase that you like to think about often? Or kind of a favorite quote? – What is my deepest intent? I find when I ask myself that, especially when it comes to social media, before you hit the send, or the publish, or the tweet, or the update, you say to yourself, "What is my deepest intent?" is a wonderful way to keep your ego in check
– Yeah – 'Cause if you're like well I wanna show them or oh wait a minute, this is about me, no, let's reword this, let's get back to how I can serve and be humble and add value and put the spotlight on others – So powerful – Yeah – I love it
Well that was the lightning round Choo, choo, choo, choo, choo, choo Alright (laughs) So finally, of course, we'll link everything up in the description below but for people who wanna check out more about what you're doing, what kind of resources do you have available? And where should everybody go to connect with you? – I have a wonderful chatbot, they can go to Mari Smith Facebook, mme/MariSmith or Facebook
MariSmith and the one with the blue check, and then can just get started with my little bot in there I have a free video gear list, I have courses, I have all kinds of wonderful goodies that they can download and great tools that I love, and crowd source information that will really help them with their business – Excellent, awesome and finally, for the influencers watching, you have not just built such a you know, a great influence, but you've also done business with integrity You have this great reputation, but you've been through every season, as an entrepreneur, I'm sure you've had ups and downs and you know how hard it is to get through, building your influence, trying to get followers, trying to figure out how all this stuff works – Right
– Can you just share a few words of encouragement for those in the Video Influencers community for whatever they're building to just keep going, and maybe some wisdom for the journey? – Oh sure There's absolutely, there are days, I'll confess, I haven't ever said this but there are days when I'm like, oh my God, I've been an entrepreneur, been my own boss for 20 years, and was an employee before that when I lived in Scotland But there's days where I'm, darn it, I wish I just had a job at Starbucks, I just gonna go and make coffee and I'll just punch a clock right? 'Cause it's just like this is too hard And then I'm like, I get a hold of myself and, or my partner gives me some encouraging words I'm like c'mon Mari, you can do this
And so, self talk is key, but so important, 'cause environment is stronger than will, you can't will yourself, you can if you're super disciplined but most people, environment is gonna draw them back down into where they were with those thinkings So surround yourself, you have your wonderful community here Reach out, be willing to be vulnerable, go and watch Brene Brown's Ted Talk on vulnerability and be willing to open up a bit and say "Hey folks, I'm going through something right now, "I could use some help" and it's absolutely amazing what happens I really, it actually just touches me when I think about it, that human beings want to help others, you know? And so but I think we're often afraid to ask for that help
So if you know, I would say that God, great power, great source, never put a dream in your heart that you can't manifest If you have a dream in there, it's meant to come forward So if you need to get help, if you're stuck, don't allow that to stop you, go ahead and get the help you need – Thank you so much Mari, that's such great advice And influencers, definitely check out links in the show notes below
If you're new here, subscribe if you're not subscribed If you wanna see another video, in our social media series, click the top of the screen right there, or another video from Video Influencers, click or tap the screen right there Until next time, this channel's all about helping build your influence, income, and impact with online video Keep crushing it and we will talk soon
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