IGTV: What It Means for Marketers and Influencers – Social Media Minute

Hi, I'm Jan Rezab this is Social Media Minute Instagram has reached one billion users

This has been widely expected by members of the community and together with this announcement, of course, they launched something pretty big, IGTV It's a tab on the Instagram app, it's probably one of the biggest announcements and launches they've done throughout the years It allows not only formats under 15 seconds, now it allows 15 seconds to 1-hour type formats This is an amazing format for influencers The question we could have is: "Is this a YouTube killer?" Is this something that could hurt YouTube with the core of influencers over there? IGTV today does not have monetization launched for these influencers

They might launch that later, it's gonna be quite interesting to see how influencers' performance pans out on these platforms Of course, it's too early to say but brands will have a huge opportunity for doing great video formats on this, creating an amazing ad experience for IGTV My number one recommendation to brands, send this to anyone you can, is you have to partner with the best content creators out there, with influencers, to help you build up content I don't believe today's marketers are ready to build their own IGTV You almost have to have an Instagram department to do this

Happy hunting for Instagram department members and see you next Monday

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