Hello everyone and in this video for today we are going to talk about the best digital marketing tools that you can use to grow your business I get asked a lot the best tools that someone needs to be using in order to implement various digital marketing strategies within their business
I wanted to create a video on exactly those tools are So firstly an introduction my name is Maggie May I am the CEO of tribal marketer and I help coaches and consultants build their tribe one lead at a time using digital marketing practices So one little thing before we start talking about the actual tools themselves is that it is extremely important to actually take action based on the statistics that you're going to see in these tools For example I'm going to show you some google analytics and if you don't actually go in there and look at the data and actually take action on it there's no point of doing any of this but for now let's go into the tools and actually start to discuss them okay so Google Analytics Google Analytics is probably the most popular digital marketing software out there because it is free it is a software provided by Google to do some in-depth analysis about your website visitors and in order to do analytics all you have to do is actually set an account up and then copy a piece of JavaScript code onto your website using analytics you'll be able to show the visitors geographical location what browser did they use what languages do they speak pages visited or time of day we also get really good in details on how people are engaging through your site and what traffic sources are providing the best conversions so if you're out of any of these that we talked about today Google Analytics is the most important one to set up so here I'm showing a client of mine and showing how I can go in here and for a set period of time I can see exactly where all their traffic is coming from I can see conversions no kerb merchants in and goals and analytics it's something you set up manually so it'll mean different to every business but in this case I have set up analytics so I can actually see see which traffic sources are providing the most conversions you can go in here into audience to actually point out their demographics such as age and gender um you can go into behavior and you can actually see this will provide you with just an overview what pages that they're visiting it'll also show you something called a behavior flow and I'll show you how people are traveling in general from page to page to page what they're clicking on you can drill down into particular pages you can look at something called on the average time on page the bounce rate so the balance rate is Google considers it a balance when you land on a page and you don't scroll you don't engage you hit the back button that's called a bounce rate a healthy bounce rate is about 50% if you're higher than about 50 60 percent you actually have then what we call you know a website conversion problem and you need to work on trying to get people either better traffic to your site or the traffic on your site is not engaging appropriately so I look at bounce rate a lot but there's lots and lots of information this is not a Google Analytics training so I'm not going to go through it but this is the gold standard when it comes to data analysis and most tools out there that like third-party tools that you would pay for and implement actually is pulling the data from Google Analytics this is this is the gold standard but like I said you have to actually put a piece of JavaScript code on your website and it's when you set this up it'll give it to you and then from there you're golden the second thing that we're going to talk about is something called the F keyword everywhere browser extension this is a free keyword research tool that allows you to use google keyword search volume and cost per click data on multiple websites you add it to your Chrome extensions and then anytime that you do a search it will actually show you the data so this is the actual conversion tool that how to download it and they give you a little demo if I go in here and I go for you can see automatically as I do this it's pulling up that yoga studio studios near me is getting sixty thousand five hundred searches per month for an average cost in Canadian of two ninety seven per click and the 011 is actually the competition value so if I clicked on it it'll show it again and it's going to show it up here at the very top and it's also going to show you related keywords now why is this important normally this is only important when you're actually doing Google Adwords but what if you're doing search engine optimization this is the same kind of tool that we use for search engine optimization to actually figure out how we want to optimize particular websites for SEO and you can export it and it's just a really really simple nice little tool in order to optimize your campaigns to get the most number of viewers and eyeballs on it the third tool that I always use and go to something called buzzsumo no but sumo is a paid program but do they do have a free option and unless you analyze the most shared content on any topic on the internet it is extremely valuable when it comes to content marketing because you can search for content in specific niches by categories and it also allows you to monitor your competitors social activity why is this important well when you can understand your target audience you can then and create content perfect and ideal for them this then in turns turns into a high engagement rates and actually lets you see how pieces of content yours and others it is reacting on the social media networks this could be used a lot in the influencer space as well especially if you're trying to generate guest posts and and content posts in for search engine optimization seo so it is here it is possible com you can type in any topic so doing yoga I don't know why I'm on a yoga kick today but I am so yoga and yoga instructor courses on the free version you're only going to get the first 10 results but one-month yoga teachers training course you can see over here that this particular post on face posts from the Yoga Institute got 219 engagements on Facebook only one Twitter share and then it does this algorithm calculation to figure out who is the most engaged but you can actually see backlinks again this is the paid version um you can view shares which I'm pretty sure is the paid version as well to see who is actually sharing this so it is it just gives you a good little idea not the most affordable tool I'll be honest with you but it is a very valuable tool to have in your tool belt if you're serious about engaging in social media management search engine optimization and all and even content creation so the fourth tool that we're going to use or talked about is something called a hot jar and hot jar is a way to generate heat maps and understand how people engage with your website and it is free there is a paid upgrade again you had to put a piece of JavaScript on to your website so you can go in here and actually create heat maps mmm they only keep them percent amount of time to something to know unless you are paying for the program but the free one that they're only available for 30 days or something but you go in here and create a heat map and you fill out all the information and then it'll monitor traffic on the websites that you have the JavaScript hooked up on it'll also do actual recordings so if you have a page has given you a problem let's say with a high bounce rate you can go in here and actually watch the recordings and it'll do it for whether it's mobile tablet or anything else and do it for time skip deposit as it will see how people are actually scrolling through your website and it'll actually monitor two clicks and scroll rates and everything like that again 100% free very very valuable tool in order to analyze how your websites are actually performing the fifth thing fifth tool that we use is something called canva now many of you have probably heard of canva but it allows anybody with zero design experience a graphic design experience to create graphics like a pro designer blog post Facebook Cover graphics memes social media posts YouTube thumbnails and almost anything you can think of it's great there's a free version lots of options you can upload your custom images design it as to your need and the paid version lets you create a team environment and actually create a branding so let's login and if you just ignore everything that I've played with over the years these are all the various templates and they are designed to be the proper pixels for especially for social media for proper use you can also do ads rectangles leaderboards wide skyscrapers like you know there's a lot of options in here you just pick what your ever your template is and then it's pretty intuitive and then there's a whole bunch of layouts some of them are free some of them are paid and you can just you know go to town and you know all of this is editable and you just click around and like I said it's fairly intuitive but it is probably one of the go-to pieces of free software that many marketers amateur marketers online business owners use in order to create content so most definitely a valuable tool in the tool kit the last tool that we use here at tribal marketer is to buddy it's an absolutely must-have tool if you're doing anything on YouTube organic or paid it is a free browser extension that works directly into your YouTube to help manage your to the channel with ease and has everything you need to do in order to grow your YouTube channel as soon as you put it in a title of the video to buddy will automatically show you suggested keywords which you can then use in the description field and serves for youtube SEO purposes to get your videos more views other cool features with YouTube which we use for our YouTube channel is the custom thumbnail crater keywords and tags tools and to publish your video to your other social media channels create end cards lots and lots of features and most definitely go and check them out I will be honest my project manager and my right-hand man is the one that does all of this and he is fantastic at it and really is the professional when it comes to YouTube marketing and to buddy so it's just to buddy
com and you download it onto your free Chrome extension and it works very similar to the keyword finder that we talked about earlier so I certainly hope that you have enjoyed this video go ahead and share it with anybody who you think and benefit from it leave a comment below ask us any questions anything that was confusing please ask for clarifications and let us know how you're going to use these tools in order to better increase your credibility and authority and your digital marketing practices feel free to spray love and don't forget to subscribe to our YouTube channel thank you everyone
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