Ad Scheduling for Google Adwords Pay-Per-Click PPC Campaign

Mike Mancini here with PPC Video Trainingcom, and today what we're gonna talk about is what some people refer to as dayparting, or we can also look at it as, when is your campaign being the most effective? Stay tuned

When you're taking a look inside AdWords new overview, sometimes you will see a front page that looks like this Now, I'm keeping some of it blurred out because this is our client's confidential information However, one of the new improvements is this cool day and hour area Now, I'm assuming a couple things here Number one, that you already have your ad scheduled so that they are not running 24 hours a day, seven days a week, unless they're converting 24 hours a day and seven days a week

If you do not have ad scheduling set up, what you need to do is go up to your Campaigns, select the campaign that you're working on, go over on the left hand side and click on Ad schedule As you can see, this campaign is set to work from 7 am to 11 pm

, Monday through Friday, and 8 am on Saturday, and 8 am to 11 p

m on Sunday But let's take a look at how effective this campaign is during those times If we go back to the overview of our AdWords Campaign, go down to Day & hour and Impressions is one thing, but I wanna take a look at more at Conversions And as you can see it's pretty sporadic

If we take a look at the hours that the campaign is most effective, we see it's probably between 8 am, and let's say 5 pm Now there are still some significant conversions outside that window, but once you start getting into 10 p

m to 11, 11 pm to 12, obviously it falls off quit a bit The question we need to ask is, would it be more beneficial to have the budget that we're spending in this area presenting ads during this time, to see if we couldn't convert them better? Another thing that we would take a look at is we see Monday seems to be strong Tuesday, Wednesday, Thursday, Friday

But you can see Saturday, especially around 5, 6, 7, 8, 9, 10pm, all of these hours really are minimal conversions So what we may wanna do is, you know what, on Friday, after 5:00, we're not gonna run any ads We're gonna make sure that our budget is being put to good use at other times Based on these numbers what it think I'm gonna do is on Wednesdays I'm gonna stop the ads at 8 pm

On Thursdays I'm gonna stop em at 8 On Fridays I'm gonna stop em at 8 Because on these three days we see very few conversions On Saturday I'm actually gonna stop them at 6 And we're gonna see if that doesn't change the efficiency of our count a little bit

To get a better detail of what's going on here, you can go into that Campaign, go into Ad schedule, and you can see we've got our clicks, our conversions, on what days they're converting the best And we can see that Monday is actually converting a lot better than most of the other days In this scenario we're more worried about hours than we are about days of the week That would be a separate video Now, while we're in here, let's say we want to make a schedule change here

Monday through Friday we have it set up as 7 but I wanna set em up at 8 We're really not getting any conversions before 8 am Alls I have to do is click on blue for schedule, Mondays through Fridays, we can say 8:00 to 11 or whatever it might be, I'm just showin you how to make a quick change, and click save Now you can see it's Mondays at 8 a

m, Tuesdays, so on and so forth And that's how you make a change But before you do that go in and take a screen shot or record the information so that you have that stuff available before you make any changes But that is an adjustment that you can take a look at to see what days and hours your ads or your campaigns are most profitable

Hope that helps Thanks for watching our video If you enjoyed it, please like it and subscribe to our channel Or if you know of someone else who this video could help, please take a quick second and share it with them If we can help you out in any way, please visit us at ppcvideotraining

com Thanks a lot, see you next time

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